Some may find it confusing that a pixel - a teeny-tiny area on the display screen - is also used for online advertising. Also, it allows you to track your ad performance. This information can be used to target people with ads based on interests, preferences, and their behavior online. It is a piece of code that helps identify Facebook and Instagram users and see how they interacted with the content on your website (page views, product views, adding to cart, starting checkout, purchases, etc). Meta Pixel is an analytical tool that allows you to track your website visitors activities.
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